Benefits of an Employee Advocacy Program

Employee advocacy is when employees talk about a company brand publicly. It benefits an organization by using employees to communicate the brand online and offline. Examples of available platforms include email, social media, SMS messages, fairs, workshops, and word of mouth. Members with high job satisfaction will naturally become brand advocates. Employee advocacy increases brand awareness for marketing, creates a broader personal network for sales, and a positive workplace environment for recruiting.

Increase Brand Awareness
Authenticity and an informal atmosphere are keys to a successful employee advocacy program. Social networks enhance interactions between people using branded content. Advocacy programs can build a foundation for control over messaging by developing content and encouraging employees to add personal touches. Prepared content saves time and encourages employees to be authentic online and offline. Media strategies amplify messages and increase brand awareness in which employees offer an inside look at the company.

Benefits to Employees
Employees often do not choose the broader company culture, but they can impact it. Employee Resource Groups are a method of creating meaningful connections between those working for the organization. When involved as brand ambassadors, team members feel invested in organizational success. Content sharing combined with valuable comments will inspire employees to be thought leaders. Advocacy programs help individuals know what content to post and when to post. Programs outline company content and define the promotion plan.

Employee Advocacy at Echoing Hills
Echoing Hills boosts employee engagement through the Champions Program, a program dedicated to shifting workplace culture. Fifty champions from all five regions devote themselves to reflecting the Fruit of the Spirit professionally and personally. Direct Support Professionals, maintenance, housekeeping, administrative assistants, human resources, dietary providers, ICF, and waiver staff are roles fulfilled in the Champions Program. This program helps to equip staff and ensure individuals with quality care.

 

Resources

https://www.lumapps.com/employee-engagement/benefits-of-employee-engagement/

https://www.oktopost.com/blog/b2b-employee-advocacy-best-practices/#top

https://sproutsocial.com/insights/what-is-employee-advocacy/